Today marks an important next step in our journey: we are now Luciq.
This rebrand reflects how far we’ve come, from mobile bug reporting into a full mobile observability platform powered by agentic AI. Over years of engineering, product iteration, and customer collaboration, we’ve built a system that helps mobile teams improve developer productivity, boost app performance, and deliver seamless mobile experiences at enterprise scale. Choosing Luciq means choosing clarity, control, and confidence in every release.
From Instabug to Luciq: Purpose, Positioning, and Possibility
Instabug helped us get here. It was a name associated with solving immediate, tactical problems in mobile apps. It carried our history and the trust of customers who relied on us to surface crashes and user feedback.
Over time, our product evolved into something radically different. We moved beyond reporting into orchestration. We built systems that reason, act, and improve. Our platform became agentic by design. Our customers expanded from developer-first teams into large enterprises with stringent security, compliance, and scale requirements. Our ambitions shifted accordingly.
That is why we rebranded. Luciq is not a cosmetic refresh. It is a strategic reintroduction that aligns our name with our mission. Luciq signals clarity and intelligence, and it reflects our evolution from reactive toolmaker to category leader.
A New Category: Agentic Mobile Observability
We are not simply extending existing observability into AI. We are defining a new category. Agentic Mobile Observability is observability that acts. It is a system where intelligent agents do more than surface issues; they detect regressions, diagnose root causes, validate fixes, and help deploy safe rollouts. They turn noise into decisions and decisions into outcomes.
This mental model shifts teams from continuous firefighting to continuous confidence. It moves organizations from measuring incidents to preventing them. It moves product teams from managing maintenance back into creating product differentiation.
Why Now
Mobile is the primary interface for many businesses. When apps are slow, broken, or unpredictable, the business impact is immediate. Enterprises no longer accept the trade-off of speed for stability. They require both.
Luciq is purpose-built for mobile complexity. It integrates runtime context, UI traces, session replay, and real-user feedback into a single system of intelligence. It is enterprise-ready, with scale, compliance, and integrations that fit into modern CI/CD workflows.
Most importantly, Luciq turns observability into a business tool. It protects revenue, preserves customer trust, and empowers teams to ship faster and more confidently.
From Reactive Tools to Agentic Systems
Traditional monitoring tools have always been reactive. They capture data, display dashboards, and rely on humans to act. Even with AI add-ons, teams are still responsible for triage, debugging, and deploying fixes. This creates friction, slows developer velocity, and keeps engineers trapped in repetitive work.
Luciq is different. It delegates the work instead of simply detecting problems. At its core is a system of agentic AI workflows that manage the full lifecycle of mobile app maintenance. These agents observe every signal that impacts performance, transform raw data into actionable insights, generate fixes with SmartResolve, and ensure safe deployment before issues reach users. They even prevent problems by integrating with release controls and feature flags.
The result is a seamless, end-to-end experience where observability becomes agency. Mobile teams no longer react—they operate with clarity, confidence, and control. Engineers focus on innovation, enterprises gain frustration-free mobile experiences, and maintenance transforms from a constant firefight into a strategic advantage.
Enterprise-Grade. Developer-Friendly
Luciq is built to meet the needs of modern enterprises while delighting developers. It scales to millions of sessions per day, integrates seamlessly into CI/CD pipelines, and meets the highest standards of security and compliance.
It is designed to speak to multiple stakeholders: developers care about frictionless SDKs, engineering leaders care about velocity and MTTR, product leaders care about experience and retention, and executives care about revenue and risk. Luciq delivers against them all.
Shaping the Industry Narrative
Luciq is more than a platform, it is a paradigm shift. We are actively shaping how the industry talks about mobile observability, developer productivity, and AI-powered development.
We are defining a new category. Agentic Mobile Observability sets a new standard for proactive, AI-driven app maintenance. We are leading the narrative, creating the language and framework that help enterprises and developers understand the value of agentic systems. And we are influencing the market by demonstrating outcomes, sharing insights, and delivering measurable business impact.
With Luciq, observability is no longer a reactive, noisy function. Enterprises gain clarity, control, and confidence, while mobile teams gain the freedom to build what matters.
Why “Luciq”
We chose the name Luciq because it embodies clarity and intelligence—the qualities mobile teams need most.
Lucid: clear, insightful, removing noise.
IQ: intelligence, proactivity, strategic thinking.
Luciq is pronounced “LOO-sik” (rhymes with classic). It is crisp, sharp, and designed to stand out, just like the experiences we help our customers build and shape.
Luciq is more than a name. It is a mindset. Observability should not just show what is broken, it should fix it. Developers should build fearlessly. Software should think and act, not just alert. Enterprise stakeholders should have full confidence that every resource, every decision, and every customer interaction is optimized for reliability, efficiency, and measurable business impact.
A Personal Note
This rebrand is an opportunity to translate Luciq’s evolution into clear value for enterprises. Our Agentic AI-powered mobile observability platform reduces operational drag, accelerates developer velocity, and empowers organizations to deliver reliable, high-performance mobile experiences at scale.
For me, this work goes beyond marketing. It is about ensuring that teams, from developers to executives, can trust that every release strengthens app performance, drives business outcomes, and exceeds customer expectations.
Luciq is creating a new category in mobile engineering, where agentic AI observability shifts teams from reactive cycles to proactive impact.