Today marks a defining moment in our journey. Instabug has become Luciq, a new brand for a new era of mobile development, and the start of a category we are proud to pioneer: Agentic Mobile Observability.

This is more than a rebrand. It’s a signal of where the industry is heading and the role we intend to play in shaping that future. Mobile has become the heartbeat of the digital economy, with billions of users relying on apps every day. Luciq already powers the experiences of some of the world’s most recognizable brands, and we operate at a scale where quality, speed, and reliability aren’t optional, they’re existential.

Yet too often, developers are forced to react to problems after the damage is done. Dashboards and alerts alone can’t keep up with the pace of mobile.

With Luciq, that changes. We believe mobile teams should build fearlessly, without being buried in noise or firefighting. Our vision is proactive, not passive, an AI-native platform that clears the chaos so mobile teams can focus on building what matters.

Why Luciq?

The name embodies our ethos. Luciq comes from lucidity and clarity in the face of complexity. The “IQ” reflects intelligence by design: smart, adaptive, and continuously learning.

It’s short, sharp, and purposeful. More than a name, it’s a statement of intent: clarity, capability, and confidence for every mobile team.

Paving the Way for What’s Next

This moment isn’t only about unveiling a new brand. It’s about creating the foundation for the innovations coming to our platform in the months ahead. Luciq is designed to move beyond dashboards and alerts into a new model of observability where intelligent systems work alongside your team to deliver real outcomes.

This shift paves the way for developers to spend less time reacting and more time creating. Less friction, more freedom. Less firefighting, more focus.

Looking Ahead

To our customers and community: thank you. You’ve trusted us to power your apps, guide your teams, and push us to innovate. Your ambition fuels ours.

We believe agentic systems are the future, not only for observability, but for software itself. With Luciq, we are taking the first step toward that future at global scale.

Welcome to Luciq. The future of mobile observability is agentic.