Nobody Owns the Drop-Off

See what actually broke conversion at each funnel step, then open a replay already knowing what you're looking for. Live with Ola Diaa on Tuesday 6 October.

Tuesday 6 October 2026 · 1 PM ET / 7 PM CET · 45 minutes · Zoom

"Users are dropping at checkout." So you open session replay and scrub through a handful of sampled sessions, hoping one of them breaks.

There is a better order of operations. Start from what actually went wrong at that step: crashes and ANRs, slow screens, failed network requests, and what users told you in bug reports, surveys and reviews. Then open a replay already knowing what you are looking for.

That is what Luciq Funnels does. It aggregates every signal behind a drop-off step in one place, so you start from the cause instead of guessing. It is the gap between the funnel chart product watches and the crash dashboard engineering watches, the drop-off nobody owns.

What you'll learn

• How to build a funnel from events you are already capturing, with no upfront instrumentation and historical data from the moment you create it
• How to read a drop-off step and see the stability, performance and feedback issues behind it
• When to go to session replay, and exactly what to look for once you are there
• How to get alerted on a drop-off instead of finding it next quarter

Agenda

1. Why the drop-off falls between two teams
2. Building a funnel live, from auto-captured events
3. A step-by-step deep dive: from "users are dropping here" to "here's what caused it"
4. Open Q&A: bring a funnel from your own app

Presenter

Ola Diaa, Senior Product Manager at Luciq.