Most mobile teams are operating in a maintenance trap they didn't build and can't see their way out of. Vague feedback arrives. Manual triage begins. Hours disappear into reproducing issues that already impacted users days ago.
Meanwhile, the friction events quietly sending users to competitors (the rage taps, the dead ends, the broken checkout flows on specific devices) never surface at all. Not because your team isn't looking. Because the tools they're using weren't built to see them. We call this the Last Inch Problem: the gap between your API and your user's finger, where every modern mobile failure now lives and where almost no observability stack is positioned to see it. And the cost of that blind spot is not abstract: 71% of uninstalls are caused by undetected crashes and friction, 79% of users won't purchase again from a poorly performing app, and every week of detection lag on a broken high-value flow is revenue that never comes back.
In this session, we explain why Silent Churn is not a retention problem or a product problem, but a result of the Last Inch Problem in their observability stack.
